Cuidado! hashtags podem ser fatais

As hashtags são uma das estratégias mais simples e eficazes para ter mais alcance e engajamento nas plataformas sociais. SAbemos que no marketing, tudo muda o tempo todo, e com as hashtags, não é diferente, inclusive, os resultados que elas mostram nos permite perceber que algo mudou.

De qualquer forma, é uma estratégia simples de implementar, e pode trazer resultados, porém, há uma série de cuidados que é preciso ter para que as hashtags funcionem.

MITOS da Quantidade #1: O Instagram permite utilizar até um número máximo de 30 hashtags por publicação. Usar muitas hashtags no Twitter ou Facebook, é ineficaz. Utilizar hashtags por si só, pode não funcionar. O segredo está no tipo de hashtag que você usa e não em sua quantidade.

MITOS em usar hashtags na BIO #2: ter hashtags na bio do Instagram só te prejudica. A principal vantagem das hashtags é que são uma forma de organizar o conteúdo e garantir que a procura por determinado tópico, seja encontrada. Mas a bio do Instagram é exceção! Quando utilizamos uma hashtag na nossa bio, estamos basicamente fazendo um convite para as pessoas fugirem de nosso perfil e explorar aquele tópico, descobrindo o conteúdo de outras pessoas. Ou seja, não só nos ajuda, como leva as pessoas a visitarem outros perfis.

MITOS em usar hashtags populares #3: utilizar hashtags por si só não funciona. Se fosse fácil, todo mundo estaria “bombando” nas redes sociais. O segredo está no tipo de hashtag que selecionamos. A minha recomendação, é optar usar sempre hashtags de nicho (hashtags mais específicas) ou hashtags que têm um número de publicações interessantes e de alguma forma equivalentes à dimensão da tua conta. Um exemplo disso, é utilizar hashtags como #lifestyle #empreendedor ou #moda, demasiadamente com milhões de publicações, não surtindo qualquer efeito. Essas hashtags são muito populares e, por isso, hipersaturadas. A palavra certa pode ser a diferença entre uma hashtag que passa totalmente despercebida depois que viraliza.

MITOS em usar hashtags sem acento #4: As hashtags devem receber as devidas notações léxicas (acentos, til e cedilha). Por favor, não assassine a ortografia colocando a culpa nas hashtags.

MITOS ao esconder as hashtags no Stories #5: Ops, isso não é um mito!!! É uma verdade sim. Precisamos destacar a importância quando incluimos hashtags nos stories para aumentar o nosso alcance. Contudo, as hashtags não devem distrair a nossa audiência ou pior, fazer com que as pessoas saiam do nosso conteúdo. Por isso, uma sugestão que usamos com frequência para com nossos clientes, é esconder as hashtags nos stories. Como? Você simplesmente pode reduzir o seu tamanho ou colocá-las da mesma cor que uma determinada parte do seu design. Alternativamente, pode também escondê-las por trás de um emoji ou adesivo.

Conteúdo preparado com❤️ pelo time da HRI DIGITAL, inspirado em artigo – Neil Patel e Facebook for Business.

Este post tem 40 comentários

  1. 720p izle

    There is obviously a bundle to know about this. I consider you made some good points in features also. Caresse Mattheus Tolliver

  2. web-dl

    Como se fosse uma crise de ansiedade amplificada, mais intensa, maior. Eustacia Bearnard Ogdon

  3. hd film izle

    Hi there colleagues, pleasant paragraph and pleasant urging commented here, I am genuinely enjoying by these. Dinah Johnathan Norford

  4. hd film izle

    You made some nice points there. I did a search on the issue and found most individuals will agree with your website. Natty Ransom Michi

  5. Simply wish to say your article is as amazing. The clarity in your post is simply great and i could assume you are an expert on this subject. Martina Raff Fariss

  6. yabanci dizi

    Layovers are CRAZY! Thanks for posting such an interesting place of refreshment. I am excited about my next coffee cup adventure. Denna Cal Hourihan

  7. dizi

    Hi to all, how is everything, I think every one is getting more from this site, and your views are nice for new users. Carroll Ingmar Thormora

  8. 720p

    Kindness and compassion attitudes toward self yet others is obviously forced to because of this work. Cindelyn Erhard Grew

  9. watch

    Hi, this weekend is nice in support of me, since this occasion i am reading this impressive informative paragraph here at my house. Dalenna Neil Cayser

  10. bollywood

    Really enjoyed this blog article. Really looking forward to read more. Awesome. Lotte Nikolaus Yam

  11. movie online

    Good post. I learn something totally new and challenging on blogs I stumbleupon everyday. Dody Dallis Swan

  12. 720p

    Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You obviously know what youre talking about, why throw away your intelligence on just posting videos to your blog when you could be giving us something enlightening to read?| Amye Mata Esmond

  13. netflix

    Piece of writing writing is also a excitement, if you be familiar with afterward you can write or else it is difficult to write. Corinne Domingo Sylvester

  14. 720p

    You have brought up a very good details , thankyou for the post. Catarina Artemus Scully

  15. yabanci

    You ought to be a part of a contest for one of the highest quality blogs on the web. I am going to highly recommend this website! Morgen Jozef Zoldi

  16. yabanci

    Hi, always i used to check webpage posts here in the early hours in the morning, as i enjoy to gain knowledge of more and more. Goldie Addie Morie

  17. movies

    As two month widow of a deceased veteran who was collecting service related benefits, am I eligible for USAA membership? Lulita Jacky Lindahl

  18. filmkovasi

    I am thinking of visiting your website again Thanks Kathy Silvano Aronow

  19. yabanci

    We still did lol. I am a hit or miss baker, at best. Jannel Kippar Leotie

  20. dublaj

    Good post. I learn something totally new and challenging on sites I stumbleupon on a daily basis. It will always be helpful to read articles from other authors and use a little something from other websites. Klara Marlowe Ten

  21. yabanci

    What a material of un-ambiguity and preserveness of valuable knowledge concerning unexpected emotions. Ariadne Jeramie Nilla

  22. filmkovasi

    I really like your writing style, fantastic information, regards for posting : D. Pegeen Dana Alida

  23. online

    Pretty! This has been a really wonderful article. Thanks for providing this information. Ernesta Bran Rind

  24. I really like this website! I love the content. .__________________________________ . Dayton Ohio Roofers Cassaundra Irwin Henryson

  25. tek part

    I really like and appreciate your post. Thanks Again. Want more. Violette Kev Cima

  26. watch

    Thank you so much for providing individuals with an extremely spectacular possiblity to read from this web site. It really is so terrific plus full of amusement for me personally and my office fellow workers to search your website minimum 3 times every week to see the latest guides you will have. And of course, I am just usually fascinated considering the eye-popping solutions served by you. Some 3 points on this page are indeed the best we have all had. Faydra Cornelius Sparhawk

  27. altyazili

    I blog frequently and I truly thank you for your information. This great article has really peaked my interest. I am going to take a note of your website and keep checking for new information about once a week. I subscribed to your Feed too.| Tara Xymenes Abisha

  28. dublaj

    I enjoy reading a post that will make men and women think. Also, thank you for allowing me to comment! Zarla Whitby Shiverick

  29. adult

    Well, this Tuesday I read through a couple of your posts and this is probably one of your better ones. .. Siobhan Calhoun Ana

  30. movie online

    I dugg some of you post as I thought they were very helpful invaluable Barbra Huntlee Darcia

  31. diziler

    Hi! I simply would like to offer you a big thumbs up for your great information you have got here on this post. I am returning to your website for more soon. Zuzana Cornell Mok

  32. online

    Nulla ut orci lorem. Donec in lectus orci, sed dignissim lacus. Praesent lectus diam, sodales at commodo sodales, hendrerit sit amet justo. Morbi a risus urna. Calypso Kendricks Amabel

  33. dublaj

    Simply want to say your article is as astonishing. Leese Ernesto Keelby

  34. dublaj

    Glad to be one of the visitors on this awe inspiring website : D. Barbee Upton Hayden

  35. mp3

    Great article. I will be facing a few of these issues as well.. Teriann Nate Weikert

  36. dizi

    Everything is very open with a clear description of the issues. It was definitely informative. Your site is useful. Thanks for sharing! Dusty Murvyn Sabu

  37. diziler

    I have to get across my admiration for your kind-heartedness supporting those individuals that require guidance on your question. Your very own commitment to getting the solution throughout appeared to be wonderfully good and have frequently made professionals like me to get to their dreams. Your own interesting publication entails so much a person like me and still more to my office workers. Thank you; from everyone of us. Taryn Godart Brear

  38. diziler

    Inspiring story there. What happened after? Thanks!| Glenna Alvis Stovall

  39. yabanci

    Custom tote bags are a very useful accessory when out shopping. Linell Minor Collen

  40. Hey There. I found your blog the usage of msn. That is a very smartly written article. Barbe Dermot Simpkins

Deixe um comentário

Cuidado! hashtags podem ser fatais